Mazda

Mazda sought to modernize outdated systems and bring call centers in-house to better integrate with their CRM, requiring a solution that could match or exceed their current capabilities from day one.

Business problem:

Mazda needed to update outdated legacy systems and wanted to move any call centers which were not yet integrated with their CRM system. To help control cost and performance, it was essential for Mazda to bring their customer service infrastructure back in-house. Mazda needed a solution that could deliver at least like-for-like capabilities from day one.

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Business solution:

AnywhereNow provided Mazda with the opportunity to utilize the wider investment that they'd already made in the Microsoft ecosystem. The use of the low-code platform Dialogue Studio enabled the connection of any business system that Mazda was using (such as their legacy CRM tools) allowing them to make intelligent routing decisions based on data, bringing more reps online.

Thanks to these changes, Mazda was able to save a whopping $1.8M USD.

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